This workshop will focus on the basics of an effective business plan for any type of food concept --- be it a restaurant, bakery, catering business, packaged food product or food truck. Anyone serious about starting a food operation needs to have a serious business plan as their road map. They also need key advice on raising the funds necessary to begin the process. A business plan provides an edge to the entrepreneur in this highly competitive marketplace. Culinary startup expert and experienced restaurant manager Alan Someck will cover a comprehensive range of topics, including: - Developing a winning food concept. - Creating a unique selling point. - The importance of the menu. - How to choose a location or distribution strategy. - How to analyze the marketplace. - Developing an effective marketing plan, including social media. - The critical financials. - How to staff a strong management team. Don't even think about embarking on your culinary startup adventure without first taking this informative, eye-opening class.
One 2 Hour Lesson
Level 1
$125
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
The farms, orchards and of course vineyards of California's wine country combine to turn the region into one of the most bountiful in the U.S. The kitchens of Napa, Sonoma and the Russian River Valley highlight the quality of the ingredients at hand. Learn to make some of those dishes in your own kitchen, including: fig salad with sweet-spiced walnuts, Gorgonzola and Champagne vinaigrette; pork tenderloin with pan-roasted grapes; scallops with pan-roasted grapes and sauvignon blanc; and warm Dijon potatoes with fresh herbs and peas. You will enjoy these with a selection of California wines.
Unleash your creativity this holiday season in our Advanced Gingerbread House class! Perfect for bakers looking to elevate their holiday decor, this two day, hands-on workshop guides you through the entire process of designing and constructing an impressive gingerbread house. You’ll learn advanced techniques for from scratch baking, assembling, and decorating, including intricate royal icing piping, modeling chocolate embellishments, and other classic edible decorations. Our instructor will provide tips on achieving structural integrity while adding artistic flair, ensuring your house is both stunning and stable. By the end of the class, you’ll have crafted a show-stopping gingerbread house to display proudly throughout the holidays. Join us for a festive experience that blends baking with artistry, and leave with skills that will impress family and friends for years to come!
Make more cookies than you can handle, then take 'em home for eating, swapping and gifting. We'll cover a wide range of holiday designs, traditions, flavorings and variations, creating a smorgasbord overflowing with cookies that'll make you the envy of your office, organization or any other cookie-swap occasion! We'll bake: butter spritz cookies; chocolate mint crinkles; gingersnap cookies; pistachio wreaths; raspberry linzer cookies; and double chocolate chip cookies.
The elusive French Macaron demystified! Learn how to make delicious macarons from our experienced pastry chefs while working in some of the finest teaching kitchens in NYC. In this hands-on class you will make your own batch of macarons from shell to fillings! Choose any color you like and fill them with your choice of milk chocolate caramel ganache, dark chocolate ganache, hazelnut ganache or passionfruit curd.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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