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In this short-form course led by David Turk, owner of Indiana Market & Catering, as well as David Turk Foodservice and Hospitality Consulting, both in New York City, you will learn the key tools to running a catering business. If you have ever thought of branching out from your already existing restaurant, dreamt of owning your own catering venture or have a desire to supercharge your current catering company's efforts, come prepared for a thorough overview of the industry, including: - Understanding what skills are necessary for long term success - Learning how to price your product in order to make the "RIGHT" profit - Figuring how to source the necessary products for your business - Uncovering key marketing tools that are right at your fingertips - Developing a can't miss sales formula - Enhancing your customer service skills - Creating a winning team culture - Finding out where the pros go for ongoing support - Discovering how to attract clients (and what to do once you have them) - Learning the real estate and insurance matters that matter most - Identifying five easy steps to planning an event. Get ready to learn from someone who has decades of experience in the industry.
One 3 Hour Lesson
Level 1
$135
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
This two-session class, crafted by ICE's resident sommelier, Richard Vayda, is tailored to the wine novice who wants a quick, fun and basic introduction to the world of the grape. You'll learn the fundamentals of wine, wine tasting and appreciation, which will start you on the road to critically judging wine color, aroma, flavor and body. You’ll discover the meaning of such wine concepts as dryness, acidity, fruitiness, tannins, varietals, vintages and more. Participants interested in continuing their exploration of wine are encouraged to go on to Wine Essentials. We'll taste up to 18 wines, plus matching cheeses.
Make the one-pot profusion of Spanish flavors that paella comprises --- seafood, chicken, chorizo, rice and more --- come to life. You'll learn to make masterful cuttlefish-ink paella and paella from Valencia, in addition to some spectacular Spanish tapas. Your menu includes: garlic shrimp; tortilla española; arroz negro paella; and paella valenciana (paella with shrimp, chicken and chorizo).
Sitting down to an assortment of dim sum in a bustling restaurant is the culmination of a weekend stroll through Chinatown. It's never easy to choose from the myriad of delicacies that pass by the table, or to not try just one more thing. In this class, you will learn to prepare a variety of popular dim sum dishes, to impress family and friends with a feast of your own. You will make: shrimp shao mai; spring rolls; spareribs with balck bean sauce, and pan-fried vegetable dumplings with spicy dipping sauce.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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