Essentials of Catering 101
Opening a catering company is the aspiration of many a cook. In this course led by David Turk, owner of Indiana Market & Catering, you will get many of the answers you've been seeking to make it happen. Come prepared for a fast-paced orientation, designed to give you the tools necessary to: - Decide whether or not this industry is for you - Understand what skills are necessary for long-term success - Learn how to price your product AND make money right from the start - Figure how to source the right products for your business - Uncover key marketing tools that are right at your disposal - Develop a winning sales formula - Find out where the pros go for ongoing support. Get ready to learn from someone who has made MANY of the mistakes that newcomers are prone to making---so that you don't have to! David Turk is the founder and president of Indiana Market & Catering, a full-service caterer and event-planning company in New York City. Over the past 25 years, Turk's leadership has made Indiana one of New York City's top caterers. Indiana, named Best Value/Dinner Caterer in New York and the highest-rated caterer in the Zagat's "New York City Marketplace" guide, is known for its innovative American cooking, high standards, and excellent service. Turk has been responsible for organizing thousands of events throughout New York for clients like: NBC, the New York Public Library, The Walt Disney Corp., ESPN, Time Warner, Google, AOL, American Express, and Sony Corporation.