Specialty food products are a $140 billion industry, and one that remains attractive to entrepreneurs both large and small. If you have a recipe or product you'd like to produce or market, whether locally or nationally, there's no time like the present to explore the opportunities. Award-winning marketing and business consultant Terry Frishman has successfully developed concepts, branded and launched profitable product lines for companies like Kraft, Newsweek, Sarabeth's and Sylvia's Restaurant --- so she knows the territory inside and out. She’ll take you through each subject you need to know to launch your own product, including: - Specialty food categories. - Understanding your customer. - Key trends and opportunities. - Meaningful product positioning. - Getting the wrap on packaging. - The ins and outs of production (self-production vs. incubator vs. copacker). - Insurance. - Certifications. - Shelf-life testing. - Test marketing. - Pricing. - How to make a profit. - How to define and layer a meaningful mission into your business. - Sales (pros and cons of distributors vs. brokers vs. direct sales). - Merchandising and sales materials. - Public relations. If you have a startup idea or an existing product, take the opportunity to understand what it takes to turn your passion into a successful business and how to proceed. Expert Terry Frishman is a noted business development lecturer; a repeat guest speaker at the International Fancy Food Show, the International Restaurant Show, and Food Network; and the owner of Culinest: Culinary Business Excellence. A detailed handout, including invaluable resources to help you get started and/or profitably grow your food business, is included.
One 4 Hour Lesson
Level 2
$100
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
Spend this Valentine’s Day in the ICE version of a classic New York City steakhouse. You and your loved one will learn all the techniques and recipes you need to replicate your favorite steakhouse experience at home. You'll make and enjoy: classic shrimp cocktail; Caesar salad; grilled New York strip with beurre maitre d'hotel; creamed spinach; truffled mashed potatoes, and Champagne.
Once you master essential cooking techniques, you possess the culinary grounding to cook both classical cuisines and the latest cooking styles. These full-participation classes teach fundamental skills, not just recipes. Most important, you'll gain the experience you need to cook with confidence and pleasure---without relying strictly on recipes. Each class culminates with a student-prepared meal. The course consists of four 6-hour classes. Fine Cooking 1 is a prerequisite to Fine Cooking 2. The course completes in four days.
Learn the basic techniques of pastry and baking in this 12-session class. The course familiarizes students with the recipes and concepts used by professional bakers and pastry chefs, which form the basis of every competent baker's repertoire. The program investigates a broad range of pastries - both classic and modern - to provide a full understanding of all baking categories.
Nothing beats the rich flavor and perfectly al dente texture of handmade pasta. So let's practice making our own pastas by hand and concoct some rich fillings, learning how to stuff ravioli, tortellini and cannelloni. As we make these three heavenly pastas, we'll complete them with homemade sauces that are the perfect complement to each shape and filling. You'll handcraft: lemon ricotta ravioli with sage brown butter, roasted red pepper tortellini in fra diavolo sauce, and beef angolotti in brodo.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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