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Tuition:
$100

How to Launch and Market Your Own Food Product

How to Launch and Market Your Own Food Product

Specialty food products are a $120 billion industry, and one that remains attractive to entrepreneurs both large and small. If you have a recipe or product you'd like to produce or market, whether locally or nationally, there's no time like the present to explore the opportunities. Award-winning marketing and business consultant Terry Frishman has successfully developed concepts, branded, and launched profitable product lines for companies like Kraft, Newsweek, Sarabeth's, and Sylvia's Restaurant---so she knows the territory inside and out! She’ll take you through each subject you need to know to launch your own product, including: - Specialty food categories - Understanding your customer - Key trends and opportunities - Meaningful product positioning - Getting the wrap on packaging - The ins and outs of production (self-production vs. incubator vs. copacker) - Insurance - Certifications - Shelf-life testing - Test Marketing - Pricing - How to make a profit - How to define and layer a meaningful mission into your business - Sales (pros and cons of distributors vs. brokers vs. direct sales) - Merchandising and sales materials - Public relations. If you have a startup idea or an existing product, take the opportunity to understand what it takes to turn your passion into a successful business and how to proceed! Expert Terry Frishman is a noted business development lecturer; repeat guest speaker at the International Fancy Food Show, the International Restaurant Show, and Food Network; and the owner of Culinest: Culinary Business Excellence. A detailed handout, including invaluable resources to help you get started and/or profitably grow your food business, is included.

How to Launch and Market Your Own Food Product

Course ID: LAUNCH Duration: 4.00 hour(s)

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    The Perfect Gift for the Foodie in Your Life!

    The Institute of Culinary Education offers the nation's largest selection of hands-on cooking, baking, and wine courses. Classes are offered day and night 355 days of the year. Your gift recipient can choose the topic, menu and time schedule that is perfect for their appetite!


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