How to Launch and Market Your Own Food Product
Specialty food products are a $120 billion industry, and one that remains attractive to entrepreneurs both large and small. If you have a recipe or product you'd like to produce or market, whether locally or nationally, there's no time like the present to explore the opportunities. Award-winning marketing and business consultant Terry Frishman has successfully developed concepts, branded, and launched profitable product lines for companies like Kraft, Newsweek, Sarabeth's, and Sylvia's Restaurant---so she knows the territory inside and out! She’ll take you through each subject you need to know to launch your own product, including: - Specialty food categories - Understanding your customer - Key trends and opportunities - Meaningful product positioning - Getting the wrap on packaging - The ins and outs of production (self-production vs. incubator vs. copacker) - Insurance - Certifications - Shelf-life testing - Test Marketing - Pricing - How to make a profit - How to define and layer a meaningful mission into your business - Sales (pros and cons of distributors vs. brokers vs. direct sales) - Merchandising and sales materials - Public relations. If you have a startup idea or an existing product, take the opportunity to understand what it takes to turn your passion into a successful business and how to proceed! Expert Terry Frishman is a noted business development lecturer; repeat guest speaker at the International Fancy Food Show, the International Restaurant Show, and Food Network; and the owner of Culinest: Culinary Business Excellence. A detailed handout, including invaluable resources to help you get started and/or profitably grow your food business, is included.
