Join Terry Frishman, noted lecturer on business development and owner of Creative Marketing Workshops LLC, and her guest speakers---Melissa Ben-Ishay, President and Chief Product Officer of Baked by Melissa, know for signature, bite-size cupcakes and treats available in their 13 stores and nationwide, and author of Cakes by Melissa (Oct. 3rd release) - and Ben Van Leeuwen, Co-Founder. Selamat Pagi Indonesian restaurant and CEO, Van Leeuwen Artisan Ice Cream (classic and vegan options), 8+ NY, LA & Amsterdam ice cream stores and, 5 food trucks as they discuss what they wish they'd known before opening their business. (1) Advice they wish they had received prior to starting their businesses. (2) Issues they faced when they first started. (3) Issues they are currently facing, especially in this economy. (4) Recommendations for managing cash flow. (5) Effective marketing and promotion tactics. (6) Suggestions on how to stay in control: how they analyze, forecast, and manage their business future. (7) Personnel advice, from hiring and managing staff to firing (and why). (8) Product concerns. (9) Pricing issues, and how they assess and manage them. Frishman will also talk about the top 10 reasons why businesses fail, and what attendees can do to increase their chances for success!
One 4 Hour Lesson
Level 1 
$110
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
Japanese cuisine is a sophisticated affair, where the aesthetics of the final dish are as important as its taste. Sushi, tempura and shabu-shabu are among its most common exports, but only offer a small glimpse at the richness and variety of dishes found throughout the country. This class will offer you an overview of the foods of Japan, along with a discussion of ingredients and equipment. You will make dashi broth and miso soup; beef negimaki; pork katsudon with rice; and shrimp and vegetable tempura.
Get ready to bake up a storm in this 3-hour class! You'll master classic American sweets that are perfect for any bake sale or after school treat. Learn to make vintage whoopie pies, ultra-delicious brownies, and amazing chocolate chip cookies. You'll also bake exquisite lemon bars from scratch. Leave with a box full of delicious creations and the skills to sweeten any occasion!
Elevate your Indian cooking skills with our "Essentials of Indian Cooking II" class. Explore the diverse flavors of India as you learn to prepare an authentic menu of Whole Wheat Chapati, Rogan Josh, Saucy Shrimp Vindaloo, Tadka Dal, Fragrant Cumin Rice Pulao , and Mango Lassi. Our expert chef will guide you through the techniques and ingredients that make Indian cuisine so flavorful and aromatic.
This two-session class, crafted by ICE's resident sommelier, Richard Vayda, is tailored to the wine novice who wants a quick, fun and basic introduction to the world of the grape. You'll learn the fundamentals of wine, wine tasting and appreciation, which will start you on the road to critically judging wine color, aroma, flavor and body. You’ll discover the meaning of such wine concepts as dryness, acidity, fruitiness, tannins, varietals, vintages and more. Participants interested in continuing their exploration of wine are encouraged to go on to Wine Essentials. We'll taste up to 18 wines, plus matching cheeses.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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