Facebook, Pinterest, Twitter, Google+, Foursquare, YouTube---you've dabbled, tweeted, been crowned mayor, and even found your high school sweetheart, but you can't quite figure out how to use social outlets to increase your culinary business. In this "social media for grown-ups" class, digital media expert Lori Greene will teach you how to build your brand. Using the three Cs of social success---content, consistency, and communication---you will soon see a return on your engagement while growing your fan base. So go online, fire up your smartphone, and get your creative juices flowing, because we're going social! During the class, we will cover how to: - Create engaging content for each medium - Implement the six dimensions of social engagement - Communicate successfully with your audience in the social realm - Stay ahead of your competition using social media - Create digital buzz - Reward your loyal audience - Learn from your fan base - Target customers - Develop the buying journey - Increase traffic to your establishment with Foursquare ...and much more. Lori Greene is the director of content for ad agency Maxus Global. If you run or hope to run a culinary brand of any sort, you'll want to take this class!
One 2 Hour 30 Minutes Lesson
Level 1 
$100
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
The South is quite possibly the most delicious region in the country. It's hard not to love its fried...well, its fried everything, plus its braised vegetables and its mile-high pies and cakes. In the land of biscuits and sweet tea, life centers around mealtimes. Come learn a few of those Southern favorites, including: pimento cheese; Southern fried chicken; slow-roasted barbecue ribs; biscuits with honey butter; and braised collard greens. You will sip on sweet tea to complete your feast.
Learn to prepare mouthwatering versions of fresh seafood dishes, along with a range of universally useful cooking techniques. From grilling to frying to stewing, you can't go wrong with these dishes (including sides) that you might otherwise only find in restaurants. We'll even make cioppino, the mouthwatering Italian-American seafood stew that originated in San Francisco in the 1800s. Your seafaring menu includes: fried calamari with a spicy avocado dipping sauce; grilled salmon with tapenade and smashed potatoes; and cioppino (seafood stew of clams, shrimp, scallops, mussels, fish and tomatoes).
Let's eat like we're in Italy, from the apps all the way through to a rich dessert! These dishes put you back in that Mediterranean mindset...even if you've never been there. Make and sit down to this warm, comforting Italian banquet of: fried zucchini with Parmesan; veal saltimbocca alla romana; spaghetti carbonara; cavolfiore alla napoletana (cauliflower with raisins and pine nuts).
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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