Facebook, Pinterest, Twitter, Google+, Foursquare, YouTube---you've dabbled, tweeted, been crowned mayor, and even found your high school sweetheart, but you can't quite figure out how to use social outlets to increase your culinary business. In this "social media for grown-ups" class, digital media expert Lori Greene will teach you how to build your brand. Using the three Cs of social success---content, consistency, and communication---you will soon see a return on your engagement while growing your fan base. So go online, fire up your smartphone, and get your creative juices flowing, because we're going social! During the class, we will cover how to: - Create engaging content for each medium - Implement the six dimensions of social engagement - Communicate successfully with your audience in the social realm - Stay ahead of your competition using social media - Create digital buzz - Reward your loyal audience - Learn from your fan base - Target customers - Develop the buying journey - Increase traffic to your establishment with Foursquare ...and much more. Lori Greene is the director of content for ad agency Maxus Global. If you run or hope to run a culinary brand of any sort, you'll want to take this class!
One 2 Hour 30 Minutes Lesson
Level 1
$100
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
Evoke the Old World with these nonna-approved classic desserts, creating flavors that instantly transport you to Italy (or Little Italy!). We'll use pignoli nuts to bake perfectly light cookies, set the custard for a rich panna cotta and more! Your traditional dessert menu includes: tiramisu; panna cotta; and pignoli cookies.
In this course, you'll learn the techniques to prepare four simple and delicious seafood dishes. The chef instructor will share tips and tricks for selecting the best seafood, and you'll sit down to your completed menu of: refreshing shrimp salad with herbal vinaigrette; Thai curry mussels; fish tacos; steamed fish en papillote with vegetable ribbons, citrus and herbs.
This series covers all you need to know to create spectacular piped and hand-molded cake decorations. After completing the class, students will be able to design and create gorgeous cakes for friends and family. Courses in this series must be taken in sequence. Prerequisite: Techniques of Cake Decorating 1. Cake Decorating 2: Rolled fondant; ruffling; extension work; royal icing lacework; brush embroidery; and gum paste flowers.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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