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If you have an idea for a specialty food store, this course will help you to evaluate and develop your idea into a real business. From concept and niche marketing to controlling costs and making money, food marketing and management expert Stephen Zagor will teach you exactly how to navigate all the pitfalls of opening your own business, including: - Developing an overall business plan. - Adding a café, catering or party planning to an existing business. - Finding a location and understanding the lease. - Designing the business. - Figuring out money and budgeting: financial benchmarks. - Controlling revenue and inventory. - Looking for investors. - Hiring the best and training for service. - Advertising and promotion. - Selling psychology. - Knowing the cycle of service for repeat business. Stephen Zagor is the former director of ICE’s Culinary Management program, and a founder and managing director of Hospitality & Culinary Resources, a New York City-based consulting firm. Previously, he developed and owned a multiconcept restaurant/retail group; was the general manager of a $10 million New York City restaurant; and owned and operated an award-winning limited-service restaurant and marketplace. For 10 years, Zagor, who holds a master’s degree from the Cornell School of Hotel Administration, was manager of hospitality consulting services for the hospitality group of Laventhol & Horwath, and later for Coopers & Lybrand.
One 4 Hour Lesson
Level 1
$100
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
These lavish desserts aren't merely bursts of sweet pleasure --- all of them include an alcoholic bonus. Whether incorporating Kahlua, whiskey, or tequila as essential ingredients, you'll love making these treats first in class, then at home. Few can resist this menu of: margarita pie dessert shots; dark chocolate and Kahlua brownies; and whiskey truffles.
One of the oldest winemaking areas of the world, the Iberian Peninsula is currently considered one of the most exciting as well. Steeped in tradition, but not afraid to update and experiment, Spain offers an incredible array of elegant, delicious and varied wines. This class, led by ICE’s resident sommelier, Richard Vayda, offers a sampling of some top regions’ Reservas, as well as fascinating lesser-known examples. Specially chosen regional cheeses and bites will accompany our delightful tasting. We'll taste at least nine wines, plus matching cheeses.
The genius of Tuscan cuisine lies within its simplicity of fresh ingredients. The landscape is a romantic patchwork of grapevines, farmhouses and olive groves. If you and a date are considering an Italian countryside getaway, save yourself the plane tickets and join ICE for an intimate Tuscan feast where you will make: Tuscan chicken liver paté; shaved fennel and radicchio salad; handmade pappardelle with truffle sauce; and bistecca alla fiorentina.
Before heading out to your local sushi bar for your next date night, come to ICE to learn how to create your own sushi and sake bar at home. Together, you'll start by learning the basics of how to make the foundation of all sushi: delicious, seasoned rice. You'll then create a variety of sushi accoutrements, along with vegetables and raw fish. Finally, you'll learn to make traditional hand rolls, maki, futomaki, and nigiri, before sitting down to eat with a refreshing glass of Japanese sake or a cucumber-sake cooler.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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