If you have an idea for the next Chipotle, Shake Shack, or even Dean & DeLuca, this course will help you evaluate and develop your idea into a real business! From concept and niche marketing to controlling costs and making money, food marketing and management experts Stephen Zagor and Tara Berman will teach you exactly how to navigate all the pitfalls of opening your own business, including: - Developing an overall business plan - Understanding the self-serve/fast casual model - Finding a location and understanding the lease - Designing the business - Figuring out money and budgeting: Financial benchmarks - Controlling revenue and inventory - Finding investors - Hiring the best and training for service - Advertising and promotion - Selling psychology - Knowing the cycle of service for repeat business. Stephen Zagor is the Director of ICE’s Culinary Management program, and a founder and managing director of Hospitality & Culinary Resources, a New York City-based consulting firm. Previously, he developed and owned a multi-concept restaurant/retail group; was the general manager of a $10 million New York City restaurant; and owned and operated an award-winning limited-service restaurant and marketplace. For 10 years, Zagor, who holds a master’s degree from the Cornell School of Hotel Administration, was manager of hospitality consulting services for the hospitality group of Laventhol & Horwath, and later for Coopers & Lybrand. Tara Berman is the founder and managing partner of TaraPaige Group, a full-service management hospitality firm that specializes in operational strategy, and acts as an outsourced CFO for early-stage and expanding enterprises. Tara has a CPA license, earned an MBA from NYU Stern business school, is a graduate of ICE, and started her tenure in the hospitality industry with the Thomas Keller Restaurant Group at The French Laundry.
Two 3 Hour Lessons
Level 1 
$200
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
Learn how to make the dumplings from throughout Asia - all hands-on. We'll also create perfect dipping sauces. In this make and take class, you'll prepare: steamed shrimp shao mai with orange dipping sauce; deep fried chicken wontons; pork and chive pot-stickers with black vinegar dipping sauce and vegetable gyoza with spicy dipping sauce.
Fermentation is an ancient art touted for its health benefits, reducing waste, and robust flavor profile. Its versatility is embraced by chef professionals worldwide to elevate their creations. Each student will make four jarred ferments to take home and the class will conclude with cooking simple dishes to instruct you on how to best put your ferments to use in your own kitchen. Learn and uncover techniques, distinct flavor profiles, safety measure protocols and dish applications as you make and enjoy: fermented sweet and spicy red pepper relish hummus; fermented Moroccan carrot grain bowl; fermented cauliflower antipasti salad; loaded sweet potatoes with whipped tahini & fermented pomegranate salsa *this class is vegan & gluten free
The popularity of Korean BBQ is growing, fueled by the DIY aspect of making dinner with friends and family and eating as you cook. You don’t have to have a table with a built-in grill to enjoy your favorite flavor-packed grilled meats at home: grill pans on your stove or an outdoor grill are great stand-ins. Your menu starts with gyeran jjim (steamed egg custard); then moves to the grilling of sokalbi gui (beef short ribs) and samgyeopsal (pork belly) and assorted banchan (spicy vegetable side dishes) complete the meal.
Japanese cuisine is a sophisticated affair, where the aesthetics of the final dish are as important as its taste. Sushi, tempura and shabu-shabu are among its most common exports, but only offer a small glimpse at the richness and variety of dishes found throughout the country. This class will offer you an overview of the foods of Japan, along with a discussion of ingredients and equipment. You will make dashi broth and miso soup; beef negimaki; pork katsudon with rice; and shrimp and vegetable tempura.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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