If you have an idea for the next Chipotle, Shake Shack, or even Dean & DeLuca, this course will help you evaluate and develop your idea into a real business! From concept and niche marketing to controlling costs and making money, food marketing and management experts Stephen Zagor and Tara Berman will teach you exactly how to navigate all the pitfalls of opening your own business, including: - Developing an overall business plan - Understanding the self-serve/fast casual model - Finding a location and understanding the lease - Designing the business - Figuring out money and budgeting: Financial benchmarks - Controlling revenue and inventory - Finding investors - Hiring the best and training for service - Advertising and promotion - Selling psychology - Knowing the cycle of service for repeat business. Stephen Zagor is the Director of ICE’s Culinary Management program, and a founder and managing director of Hospitality & Culinary Resources, a New York City-based consulting firm. Previously, he developed and owned a multi-concept restaurant/retail group; was the general manager of a $10 million New York City restaurant; and owned and operated an award-winning limited-service restaurant and marketplace. For 10 years, Zagor, who holds a master’s degree from the Cornell School of Hotel Administration, was manager of hospitality consulting services for the hospitality group of Laventhol & Horwath, and later for Coopers & Lybrand. Tara Berman is the founder and managing partner of TaraPaige Group, a full-service management hospitality firm that specializes in operational strategy, and acts as an outsourced CFO for early-stage and expanding enterprises. Tara has a CPA license, earned an MBA from NYU Stern business school, is a graduate of ICE, and started her tenure in the hospitality industry with the Thomas Keller Restaurant Group at The French Laundry.
Two 3 Hour Lessons
Level 1
$200
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
If you can't get enough of the wonderful steaks, salads, and sides at Gotham's top eateries, join us for this follow-up to one of our most popular classes, The Great New York Steakhouse. In this iteration, we expand upon the classic dishes served at the most celebrated chophouses in this gastronomic city. On your menu: clams casino; wedge salad; filet mignon au poivre with cognac cream sauce; hand-cut fries and grilled asparagus.
Explore the unique ingredients, simple techniques and sometimes fiery recipes of Thai cooking, one of the most distinctive of Southeast Asia. You’ll learn to cook authentic versions of some of the country’s most popular recipes. You’ll make: summer rolls with dipping sauce; satay with peanut sauce; yellow curry chicken; jasmine rice and pad Thai.
Learn to prepare a delicious Greek feast! In this hands-on class, you'll master classic Mediterranean flavors. Your menu includes baked Fish Mediterranean; savory Greek Chicken and Potatoes; Prasini Salad with dill and scallions; and spicy, rustic Tsigareli – all finished with fresh Tzatziki. Discover the joy of authentic Greek cooking in this fun, engaging session!
Austria and Germany are not often the first places people think of when it comes to wine. Too bad, because Austria is much more than just Grüner Veltliner. Although Germany’s Rieslings are considered some of the world’s best, there is much more to explore. During this wine tour, Richard Vayda, ICE’s resident sommelier, will help demystify the grapes, regulations and labeling that often keep wine lovers away from these great selections. The tasting will include some light matching snacks to accompany these food-friendly wines.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
Login/Register
Calendar
Gift Cards
Login/Register
