If you’re thinking about opening a retail bakery, wholesale bakery or bakery-related business, you need to understand the keys to success. It’s an exciting time to get into the food business, but it’s also a hazardous undertaking (the failure rate of food-related businesses is 80 percent). This essential workshop will focus on the key strategies you need to understand to give yourself a competitive edge and a road map to success. We'll cover: - Establishing a bakery-related concept that can work in the marketplace. - How to get started. - How to position your bakery/product as unique. - The business plan and its importance to success. - How to determine the right location/target market. - The importance of marketing, packaging and design. - Understanding sales, expenses and profits, and capital budget. - How to raise the money necessary to start up your business. Alan Someck has been a successful restaurant operator for 25 years and is currently a consultant with three professional pastry chefs with Food StartUp Help. He has been a Culinary Management instructor for ICE for the past six years, working with individuals looking to open their food-related businesses.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
You will work in teams to execute the class menu. At the end of class, participants gather to enjoy the food they have prepared. Wine is served with meals in most classes. All class menus are subject to change. While a snack platter is offered in both morning and evening classes, you may want to consider a light snack before joining us for class. Students are encouraged to bring a light lunch or dinner to all pastry classes.
While paella may be Spain's most well-known dish, the country has so much more to explore. It’s a culinary dream-spot for trying new flavors and combinations of ingredients. This class will help you discover new favorites, including stuffed piquillo peppers; pan con tomate; grilled shrimp with Romesco sauce; pork marinated in pomegranate and a watercress salad.
Make more cookies than you can handle, then take 'em home for eating, swapping and gifting. We'll cover a wide range of holiday designs, traditions, flavorings and variations, creating a smorgasbord overflowing with cookies that'll make you the envy of your office, organization or any other cookie-swap occasion! We'll bake: butter spritz cookies; chocolate mint crinkles; gingersnap cookies; pistachio wreaths; raspberry linzer cookies; and double chocolate chip cookies.
The flavorful cuisine of Cuba reflects the country’s Spanish, African and Caribbean influences. From cooling ceviche to hearty ropa vieja, these influences manifest themselves in an array of seafood and meat preparations, not to mention unforgettable side dishes that will make you wonder why you didn't cook Cuban sooner. You will make ropa vieja (shredded flank steak in tomato sauce); pescado enchilado (sea bass in sofrito); frijoles negros (black beans Cuban-style); rice and tostones (savory fried plantains).
Join an ICE chef for this delightful class on all things pizza. Together, couples will learn to make a quick-rise pizza dough to be topped with a variety of culinary creations: sauce and cheese will meet veggies, mushrooms, cured and fresh-cooked meats --- even sweet options for dessert pizza. Then you’ll sit down to each fresh-from-the-oven pie with a choice selection of pizza-perfect wines that pair with your imaginative culinary creations.
Ranked as America’s Best Culinary School (USAToday 2019), our roster of Chef-Instructors have run top kitchens around the globe.
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